Providing Supermarkets with World-Class Retail Pricing Support
We are pricing strategy experts who help supermarket retailers effectively manage prices and strengthen price-value image. Our proprietary methods, analytics, and decision-support tools have successfully led to profitable sales growth at over 50 supermarket chains across North America.
A successful business-building pricing strategy must support each of the Six Dimensions of Price-Value Image. Vulnerability in even one or two of the dimensions can weaken price image and drive shoppers to competitors’ stores. We help supermarket retailers strengthen their offerings in each of these six critical areas.
Six Dimensions of
Six Dimensions of Price-Value Image
Everyday Base Prices.
We tailor a comprehensive framework for each retail client to guide how everyday base prices are set across the store. The framework incorporates factors such as the retailer’s overall strategic objectives, special roles played by departments and categories, margin targets, and competitor prices.
We create a promotional framework for each of our retail clients that ensures promotions provide the best possible impact on shopping behavior and price-value image.
Known-Value Item Prices.
Known-value items (KVIs) are the sub-set of items that disproportionately impact price image. They are special items that must be managed with special attention and care. Identifying true KVIs requires more than simply selecting top-selling items. We apply comprehensive, proprietary analytics to build an optimal portfolio of KVIs for client stores and a structure for how these items should be priced.
We assess retailers’ assortment of “value-oriented” items across the store and isolate how to strengthen it most effectively.
We help retailers highlight their best prices through effective use of end-caps and other special displays.
It’s not enough for retailers to offer the right prices and products to their shoppers. Retailers need to ensure they capture full credit for attractive prices and values, but surprisingly most do only a mediocre job of it. We help retailers adopt effective price communication strategies along with tactics to ensure retailers receive full credit for the great prices and values they offer across the store.
Three Phase Solution
Our three-phase solution is tailored to your retail business and based on improving your price offering across each of the Six Dimensions of Price-Value Image. A successful strategy requires a strong position in each of the Six Dimensions.